Estimated Reading Time: 7 minutes When tax season rolls around, most of us shudder at the thought of dealing with our finances. I literally got goosebumps just thinking about it while recording this episode with Stephanie Cannon, CPA and fellow travel business owner. But travel agency bookkeeping is simply recording your financial transactions monthly, categorizing…
Estimated Reading Time: 7 minutes The biggest mistake in your travel agency marketing plan? You’re waiting for clients to find you. After over 15 years as a travel advisor and years of building both my travel agency specializing in cruise retreats and this podcast for travel advisors, I can tell you that passive attraction doesn’t…
Estimated Reading Time: 5 minutes Business operations are the systems, processes, and tools that keep your travel business running, from how clients find you to how you stay in touch after they travel. Most travel advisors focus solely on booking trips, but sustainable businesses need intentional systems for marketing, sales, client experience, finance, and team…
Estimated Reading Time: 10 minutes The travel marketing landscape has shifted a lot throughout the years, and if you’re still relying on generic content and hoping your social posts will magically attract clients, you’re going to struggle. The solution? Get back to basics with owned channels like email and webinars, create hyper-specific content that speaks…
Estimated Reading Time: 12 minutes I had one of those lightbulb moments recently when I was chatting with the Director of Integrated Marketing at AmaWaterways. She mentioned something that changed how I think about some marketing channels- Pinterest isn’t social media. It’s a search engine. And then, almost like the universe was sending me a…
Estimated Reading Time: 9 minutes If you’re running a travel agency and constantly putting out fires, working 80-hour weeks, or wondering why your business isn’t profitable, you’re probably missing the foundations that actually matter. I sat down with Sheila Folk, founder of Travel Industry Solutions, and what started as a conversation about legal contracts turned…
Estimated Reading Time: 7 minutes If you’re a travel advisor wondering how to get found online without spending hours on social media, I have great news. The answer isn’t another Instagram reel or TikTok trend, though I do love me some reels 🙂 It’s something you probably already have but aren’t fully using- your Google…
Estimated Reading Time: 10 minutes If you don’t have clients, you don’t have a business. Period. I spent years being consistent on social media, posting regularly, doing all the things we’re told we’re supposed to do. And while I was building visibility, new clients weren’t flooding in. You want to know what changed everything? When…
Estimated Reading Time: 5 minutes Building a travel business takes more than just loving travel. It takes real business courage. The kind that pushes you to resign from a stable job, invest in relationships that matter, and make bold moves when everyone else is playing it safe. I learned this firsthand from my own personal…
Estimated Reading Time: 5 minutes If you’re searching for a travel host agency or want to level up your travel business, Host Week is where you need to be. This free virtual event brings together host agencies, industry leaders, and travel advisors at every stage for honest conversations, practical training, and exclusive promotions. I recorded…
Estimated Reading Time: 7 minutes Chances are, you’re trying to figure out where you stand in your travel business journey. Maybe you’re stuck, or maybe you’re crushing it but not sure what comes next. Here’s what I’ve learned after working with travel advisors- there are four distinct phases of being a travel agent that every…
Estimated Reading Time: 7 minutes If you’ve been listening to the Strategic Travel Entrepreneur Podcast since I launched it in March 2021, thank you 🙂 I realized something recently. I’ve never really shared the full story of my business journey and how I ended up here, supporting travel advisors like you. So let’s fix that….
Estimated Reading Time: 8 minutes If you’re wondering how to grow your travel business but feel stuck in a cycle of learning, planning, and overthinking, stick with me 🙂 After over a decade as a travel advisor and countless conversations with travel pros at every stage, I’ve identified the real culprit holding most of us…
Estimated Reading Time: 8 minutes If you’re a travel advisor struggling to come up with consistent content that actually drives bookings, I get it. I’ve been there sending random emails about whatever destination caught my eye that week, posting on social media without a real strategy, and wondering why my content wasn’t converting. But after…
Estimated Reading Time: 14 minutes Editor’s Note: This post originally aired as a podcast episode in December 2021. While the insights and strategies remain incredibly relevant, I’m writing this updated version in 2025 with additional context and lessons learned. Some details, like my Rotary membership, reflect where I was when I first shared this content….
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