Build a visible travel agency 
with marketing designed for YOUR business.

And get guided support to make sure you keep marketing, even once you start closing clients!

BECOME A VISIBLE TRAVEL ADVISOR
Two women smile and share something on a smartphone while enjoying coffee together in a bright lounge with large windows. A visible travel advisor in a white sweater and glasses looks at the phone held by a woman in a teal sweater.
  • [By working with Rita] it helped me to see what I could be doing better and made me more comfortable with things I was struggling with.  I set up meetings [that] helped to come out of my comfort zone, and that led to a booking of $18,000.
    Damon Spady
    Damon’s Getaways

My advice has been featured on…

  • AmaWaterways logo. Featured as a business and marketing educator and content creator for AmaWaterways and the travel advisors and travel agency owners who sell their cruise experiences.
  • Host Agency Reviews logo with speech bubble icon. Featured business educator providing travel agent training and marketing education through Host Agency Reviews.
  • Nexion Travel Group logo. Featured as a business and marketing educator providing travel agent training and marketing education for travel professionals.
  • Travel Market Report logo with the tagline "Voice of the Travel Advisor." Featured as a travel marketing expert and business educator for travel advisors.
  • Windstar Cruises logo with the tagline "180 Degrees From Ordinary." Featured marketing educator supporting travel advisor growth and training.
  • The Travel Institute logo with the text "Since 1964." Featured travel industry educator providing business development and marketing training for travel advisors.
  • Travefy logo with paper airplane icon. Featured business and marketing educator providing travel advisor training and professional development content.
  • Incentive Connection Travel logo with globe graphic and the text "Family Owned. Celebrating Over 20 Years." Featured as a business and marketing educator for travel professionals.
  • TravelAge West logo in black serif lettering on a white background. Featured article contributor sharing expertise in travel industry business and marketing education.
  • The Wander Network logo in black and light gray lettering with a small airplane graphic. Featured speaker at The Wander Network Fall Retreat sharing business and marketing education for travel advisors.

Stop being the best-kept secret in travel!

Lemme guess… you thought you’d have more clients by now. You thought that getting ‘likes’ and ‘shares’ on your content had to turn into paying clients. 

Yet you’re in a cycle of…

  • Marketing ideas and information coming out your ears, but you don’t know what gets people to actually buy from you. 
  • Some months close multiple clients, then you go through a slow period, and you really never know when you’re going to get an influx of clients because you don’t know which marketing content is bringing people into your world, and which is just showing them neat places to visit.
  • So you’re stuck in a cycle of hoping for new clients, and not having enough time to market to new ones when you do get busy. You’re exhausted and frustrated – working in travel was supposed to be fun!
Three travel advisors walk and laugh along a sunny marina promenade, with luxury yachts and the cruise ship "Star Legend" docked in the background. The vibrant waterfront buildings and hillside setting highlight the allure of coastal travel experiences.

Here’s a secret: Most supplier content is designed to get them visitors… not get YOU clients.

So if you’ve been posting supplier ‘Visit Aruba’ and ‘Look at this trip to France’ content, it’s not your fault that people have been traveling without your help.

Your content just isn’t designed to close. 

And it leaves you frustrated, because you’ve been putting in countless hours for minimal return.

And you know the travel agency of your dreams would succeed if you had…

✅A clear sales and marketing plan that was easy to follow every day, and worked for your capacity no matter how many clients you have.

✅Strategic content that connects and brings in sales, not just promotes a location and gets ‘saves’

✅A real person in your corner to help you keep things moving, so you’re not making decisions solo or on the fly

✅Peers with similar goals and drive, who ‘get it’, and are also taking action to break free of the marketing cycle to make consistent income as a travel advisor. 

And you know that all that 👆would bring you:

✅A network filled with relationships that bring you referrals, including your leads and favorite clients who shout your name from the rooftops.

You can become a highly visible, consistently paid travel advisor. 

You just need to know how to leverage your visibility to close trips.

That’s what you’ll do inside the Visible Travel Advisor!

A small group program built on the belief that travel advisors deserve better marketing support for their businesses.

You’ll have an experienced, industry expert in your back pocket as you:

  1. Create your Essential Marketing Plan that has nothing to do with supplier content and feels 100% you as you grow your agency.
  2. Receive honest, tactical feedback on the actual marketing content you want to use so that you publish more of what gets clicks & clients.
  3. Stay accountable to the plan, not just on paper, but also IRL during our monthly and quarterly calls with your mentors and peers.
BECOME A VISIBLE TRAVEL ADVISOR
Rita M. Perez, host of the Strategic Travel Entrepreneur Podcast, smiles while wearing a dark sweater and a purple beaded necklace, with a marina and boats in the background.

Hi, I’m Rita, and in addition to being in the travel industry for 16 years, I’ve helped over 100 travel advisors break the feast-or-famine cycle.

Since 2021, advisors have been coming to me when they need a clear marketing plan and direction for their business. I’ve helped people like you:

  • Create structures that feel good to follow, so that they’re better prepared throughout the year
  • Build confidence to put themselves out there because I know how stressy it can be at first
  • Start marketing themselves online with absolutely no traction, and build relationships that turn into clients

I do this by creating a safe and encouraging community where everyone feels supported as they navigate growing their businesses.

JOIN VISIBLE TRAVEL ADVISOR

  • I feel like I went from being a baby networker to actually feeling like I belong in these rooms.

    I feel better about walking up to strangers and starting conversations.
    Amber Adkins of Open Trip Travel smiles outdoors in a colorful pink, turquoise, and purple sundress, with tropical foliage behind her. She participated in the Lead Generation Challenge for travel advisors, which is now a part of the Visible Travel Advisor program.
    Amber A.
    Open Trip Travel

  • Rita is the answer to all of your marketing needs!

    I have a better grasp on marketing my new business and do it smarter (not harder).  [It] is giving me the understanding and fundamentals of marketing my business in a way that builds relationships, and will also get me working efficiently.
    Terra Brown of Adventures by Terra smiles while typing on a laptop at a stylish indoor venue during Summer Camp at Sea. She wears a sleeveless white top and sits beside a frosty iced coffee in a stemmed glass, with a decorative mirrored wall in the background.
    Terra B.
    Adventures by Terra

  • [Rita helps me have] better marketing skills, 

    best practices, and a place I can trust to share my weaknesses.  Just knowing you are there, Rita, is a huge relief. You’ve helped me focus and get my act together.
    Jenny Senter of Celtic Heritage Destinations smiles beside a Christmas tree decorated with blue and silver ornaments and twinkling lights. Wearing a blue floral patterned top, Jenny is a travel advisor who has participated in multiple travel marketing programs with Rita and enthusiastically shares her positive experiences.
    Jenny S.
    Celtic Heritage Destinations

For travel-specific marketing coaching, most people would charge upwards of $1000s per month.

But when you work with me, you get….

✅Travel industry-specific advice pulled from my 16 years in travel, and hundreds of travel agents coached. I’ve seen it all, and have unique ideas for how to navigate any situation!

✅A Certified Travel Coach in your corner committed to excellence and ethics when supporting travel advisors.

✅Additional opportunities to co-market yourself alongside other industry leaders inside the vetted Visible Travel Advisor community!

Get my experience in your business:

JOIN VISIBLE TRAVEL ADVISOR

What’s Included in Visible Travel Advisor:

HULL

Your Marketing Foundation

• 1 (2 hr) Group Quarterly Review Call every quarter, so you can review how the previous quarter went and come up with an action plan for the current quarter.

• 1 (1 hr) Monthly Group Q&A Call (when there’s not a review call), so you can ask quick questions and get support, as you’re working your monthly action plan.

• Essential Marketing Plan Mini-Course (5 Lessons), so you can create your annual plan with your numbers, sales mix and marketing strategy, if you haven’t previously done so.

• Peer-led Private Community, so you can get support from your peers in between our scheduled calls.

• 10% off any Workshops I run (during your enrollment), so you can join us for targeted learning, at the best rate.

• Curated List of Resources with special offers, so you can access tools that work specifically for your unique business, at great rates.

BONUS! Planning Resources like Google Sheets and a Workbook, so you can build your sales and marketing plan with a guided framework, instead of a blank sheet.

BEST FOR: The travel advisor who has a plan, or is ready to make one, and wants consistent check-ins, resources, and community to keep it moving.

Just $99/month or $250/quarter

SIGN ME UP!

ENGINE

Your Marketing Ignited

• Everything in Hull, plus….

• 1 (1hr) Monthly Group Strategy Call, so you can get strategic support as you’re working on your monthly action plan.

• Weekly Marketing Content or Strategy Reviews, so you can get my perspective and feedback on your marketing content or strategy.

• A Ticket to the next Plan Your Year Workshop (live every October), so you can keep strategically planning your sales and marketing for your business.

• Exclusive Telegram Channel, so you can get timely support from myself and your peers.

• Complimentary Ticket to Any Live Workshops (during your enrollment), so you can join us for targeted learning, at no extra cost.

BONUS! 4 Month Lead Generation Challenge, so you can start building a trusty network of referral partners, practice building that relationship marketing muscle, and generate more leads in your business.

BONUS! Live Workshop Vault, so you can access past workshops and grow your education on a specific part of your marketing plan.

BEST FOR: The travel advisor who wants more hands-on strategic guidance, regular feedback, and focused support on generating leads and building relationships.

Just $400/month

SIGN ME UP!

HELM

Your Marketing Directed

• Everything in Hull and Engine, plus…

• Unlimited Voxer support from me, so you can access me during my business hours to get support on a specific marketing challenge you may be facing, or get feedback on something you’ve been working on.

• Up to 2 (1 hr) Monthly 1-on-1 calls with me, so can get private coaching from me on something that’s going on in your business.

• Curated Marketing Plan, so you don’t have to DIY one. I can diagnose some areas for improvement or experimentation, based on your unique personality and needs.

BEST FOR: The travel advisor who wants the highest level of personalized access, private coaching, and a marketing plan curated around their individual business.

Just $800/month

SIGN ME UP!

**Minimum 6-month enrollment across every tier, as consistent marketing takes consistent action.

And yes, there are bonuses!

Join Engine or Helm and get a head start on your visibility, plus a month on me.

I can’t guarantee your success as an advisor, but I can do everything in my power to make sure you’re set up for it!

✅I’ll personally find 3 relationship-building events local to your area that you can show up to before the end of the year. (Enroll by November 2nd)

✅You’ll receive a bonus 7th month free, after your 6-month commitment. (Limited quantity)

Don’t delay because the second bonus goes away once 15 advisors have enrolled, or on November 18th, right before our Plan Your Year Implementation Day at 3pm EST; whichever happens first.

You’ll be more visible by dinnertime!

1. Choose your level.
Select Hull, Engine, or Helm and complete your purchase through the secure checkout.

2. Get ready to take action.
Add the program dates to your calendar and access your resources when they unlock on November 13th.

… THAT’S IT!

Choose your level now:

HULL
(YOUR MARKETING FOUNDATION) ENGINE
(YOUR MARKETING IGNITED) HELM
(YOUR MARKETING DIRECTED)

Because this is a digital program with immediate access to resources, purchases are non-refundable.

FAQ

Woot!  You’ve got the annual planning done, now it’s time to put it to action, which is exactly what the calls and community are for.  Being someone who has made a plan, and not stuck with it, I know how important it is to have accountability.  Work your marketing plan with support, instead of letting it collect dust.

That’s exactly what the Essential Marketing Plan Mini-Course is for.  You’ll go through my planning framework, along with my exclusive planning resources to create a custom sales and marketing plan for your travel agency.

This two-hour call will be split into one hour of review and one hour of planning.  During the review hour, you’ll review how the previous quarter went.  During the planning hour, with your annual plan and your quarterly review, you’ll begin to plan out the upcoming quarter and make any adjustments, as needed.  Our first call will be in January 2027 🙂

Every week, with exceptions of holidays and OOO, I will review a piece of content you would like to publish, or a marketing strategy you are working on.  You will be able to submit to me every week via a form, and I will send you my feedback in an up to 5 min screen-recorded video.

Due to the additional personalized support, I will be capping Engine and Helm to a max 25 travel advisors total. Once we reach that amount, a waitlist will be created, so you can add yourself to the list and be alerted of when the next slots may be available.

This is one of the one of the biggest frustrations I hear. If you are taking consistent action, you will either be getting results in due time, or at the very least collect data that can help inform your decisions.

While many programs can be heavy on the education, the Visible Travel Advisor has been specifically designed to guide you as you’re taking action, so you don’t have to do it alone.

If you’re not committed to working your business differently, this program is probably not the right fit for you.

But if you’re ready to change the trajectory of your business, and you’re committed to taking consistent action, this is going to be a fit for you.

This is exactly why you build your plan around your life, and I guide you to have flexibility for when inevitably something doesn’t go as planned.

Marketing takes time to implement and also takes time to either see change or collect data.  Sometimes you get both 🙂We need time for your marketing to work, or adapt if something doesn’t go as planned.

No. Due to the digital nature of the program and immediate access to resources, there are no refunds.

I got you 🙂 Please email me at rita [at] steeryourmarketing [dot] com, so we can get you squared away.

Woot!  You made it all the way here 🙂

Just like in Visible Travel Advisor, it’s time to take action.  Start building marketing that fits your travel business, with the guidance and accountability to keep the momentum up.

Join Hull for your
marketing foundation Join Engine to ignite
your marketing efforts Join Helm to have
your marketing directed