The Ultimate Marketing and Content Retreat for Travel Advisors

ABC Islands

June 19-27, 2027

Let’s do this!

What if marketing your travel business was about more than just showing up on social media?

Most travel advisors are grinding away at content…posting reels, tweaking captions, chasing the algorithm…all while wondering why it’s not converting.

Spoiler alert!

Social media is just one piece of your marketing ecosystem, not the whole thing.

That’s the philosophy behind Summer Camp at Sea.

Imagine coming home from eight days in the Caribbean with exceptional content of YOU in destination, a multi-channel marketing strategy that works both online and off, and real partnerships with right-fit people of influence who are ready to open their platforms to you.

Not just more content, but a whole marketing ecosystem that finally works together.

Two women smile and chat across a table during a Summer Camp at Sea session, one taking notes with a pen and notebook while the other sits behind an open laptop. They appear relaxed and engaged, with a coffee drink and a decorative mirrored wall in the background.
1

Map Your Strategy

Before we leave, we get clear. Your positioning and the channels you’re actually going to show up on, online and offline.

3

Go Deeper

Sea days are for focused sessions and port days are yours to explore Aruba, Curaçao, and Bonaire.

Here’s How It Works

Three travel advisors walk and laugh along a sunny marina promenade, with luxury yachts and the cruise ship "Star Legend" docked in the background. The vibrant waterfront buildings and hillside setting highlight the allure of coastal travel experiences.
2

Arrive & Start Creating

Board the Celebrity Beyond in Miami, meet your fellow Summer Campers, and kick off the welcome event.

4

Leave With a Plan

You’re not leaving with a hard drive full of content and no idea what to do with it. Time to lock in your action plan.

What Past Attendees Are Saying:

  • You will feel so much more accomplished!

    I highly recommend other travel pros to attend Summer Camp because we all know that they have things going on in their business that they are brushing aside and not making time/getting the time to get done. You will feel so much more accomplished by being in this type of environment to work with other like minds to focus on checking off the list!
    Terra Brown of Adventures by Terra smiles while typing on a laptop at a stylish indoor venue during Summer Camp at Sea. She wears a sleeveless white top and sits beside a frosty iced coffee in a stemmed glass, with a decorative mirrored wall in the background.
    Terra B.
    Adventures by Terra

  • The friendships you’ll make! Priceless.

    Because it’s completely immersive without being isolating. You’re free from day-to-day distractions, which means you can actually make progress on your to-do list (imagine that!). You’re surrounded by colleagues to brainstorm with, bounce ideas off of, and learn alongside. You’ll even get support for capturing B-roll and content for social media (yes, you’ll leave with usable footage!). And the friendships you’ll make? Priceless.
    Alycen King of A King's Daughter Travel smiles while working on a laptop with a purple watercolor design during Summer Camp at Sea. She wears a striped button-up shirt and sunglasses on her head, seated in a bright, modern space with decorative mirrors in the background.
    Alycen K.
    A King’s Daughter Travel

Retreat Schedule:

Your tentative itinerary for the week *subject to change*

Modern cruise ship stateroom with a neatly made bed, white linens, and orange accents, showing comfortable accommodations for a travel advisor retreat onboard Celebrity Beyond.

Day 1 – Sat, June 19

Miami, FL (Embark)

Welcome aboard! Meet your fellow Summer Campers and get ready for a week that’s about to change how you market your business.

Frozen tropical drink in a glass on a table overlooking the ocean with a cruise ship docked nearby, capturing a relaxed moment during a travel agent content retreat at port.

Day 2 – Sun, June 20

At Sea

Sleep in, explore the ship, and get your sea legs. In the afternoon we’ll come together for our first group content session, cameras out and ready to go.

Large white sculpture of an elephant balanced on a figure above a pool deck surrounded by lounge chairs, showcasing a unique feature of Celebrity Beyond during a travel advisor retreat.

Day 3 – Mon, June 21

At Sea

Full day of photo and b-roll sessions with Rita and the group. Headshots, lifestyle shots, behind-the-scenes footage, hello custom content library.

Waves crash against rugged rocky cliffs along a windswept coastline, representing one of the natural sightseeing stops during the ABC islands itinerary for the travel agent retreat.

Day 4 – Tues, June 22

Aruba

Your time is your own, but bring your phone, because Aruba is a content goldmine. Rita and the group will be out exploring and filming together if you want to join.

Colorful waterfront buildings line a bridge over bright blue water, capturing a vibrant port stop where travel advisors explore and gather content during the retreat.

Day 5 – Thurs, June 23

Curaçao

Free time in one of the most colorful cities in the Caribbean. Seriously, every street corner is a backdrop.

Small white seaside structure with a dark roof sits on a rocky beach beside clear turquoise water under a bright blue sky, reflecting a peaceful stop on a travel agent retreat in the ABC islands.

Day 6 – Fri, June 24

Bonaire

Another stunning port, another opportunity to fill your camera roll with content that actually looks like you, not a supplier brochure.

Deep blue rose centerpiece on a dining table with white linens and silverware, adding an elegant detail to onboard dining during a travel agent retreat experience.

Day 7 – Sat, June 25

At Sea

Search for visibility and partnership opportunities. Brainstorm with Rita and the group ideas that you find for viability.

Lounge chairs with rolled towels beside floor to ceiling windows overlooking the open ocean, offering a relaxing space for travel agents to unwind and create content at sea.

Day 8 – Sun, June 26

At Sea

Create content together and work on your marketing action plan. We’ll end early today, so you don’t have to rush packing.

Two chairs and a small table face a large window with ocean and palm lined shoreline views, highlighting a scenic workspace for travel industry professionals during the retreat.

Day 9 – June 27

Miami, FL (Disembark)

Head home with a full content library, an action plan, and a crew of travel pros in your corner.

“I got some processes put into place, meeting and networking with other agents, learned new ideas and practices to implement, got some new content, got to see/experience a new ship and new islands to be able to sell more effectively in my business.”

— Melissa E., iDream Travel and iDream TA Solutions

Exceptional content of YOU in destination. A multi-channel marketing strategy you’ll actually put to action. A crew of travel pros cheering you on the whole way.

I’ve got to be there!
Two women laugh and enjoy a meal together at a beautifully set table during a travel advisor retreat. Each has a plated dish in front of them along with glasses of red wine and water, creating a warm, relaxed atmosphere perfect for connecting over good food.

This retreat is perfect for you if…

  • You’re a travel entrepreneur (agency owner, VA, consultant, you’re all welcome here)
  • You have content but you’re rarely, if ever, in it
  • You’ve been posting on social media and not seeing results
  • You’re ready for a real marketing strategy, not just a list of post ideas you’ll never use
  • You’re ready to build genuine partnerships and get on other people’s platforms
  • You believe in collaboration over competition and want to lift others as you climb
  • You value diverse perspectives and inclusive connections in this industry
  • You want to build your on-camera confidence in a supportive, no-judgment environment

“It’s like a workation on a beautiful ship with other TAs to brainstorm and collaborate with.”

— Karla F., SF Virtual Solutions

Two travel advisors enthusiastically take photos of a vibrant flower planter in a city square in Amsterdam, one kneeling for the perfect shot while the other leans forward with a camera. The lively scene captures their focus and creativity against a backdrop of historic Dutch architecture and a Hudson’s Bay storefront.

Maybe skip this if…

  • You’re looking for a traditional training where you just sit and take notes
  • You prefer working solo and don’t enjoy collaboration or accountability
  • You’re expecting all vacation, optional work; this is equal parts productivity and play
  • You’re not ready to be on camera or capture content featuring you
  • You resist feedback, brainstorming, or being part of a supportive community
  • You’re not ready to take real action on your visibility and marketing
  • You’re unwilling to respect or learn from people with different backgrounds, identities, or perspectives
I’m in – get me started!

Where better to finally build the marketing ecosystem your business deserves than with a crew of travel pros who are ready to show up on camera and for each other?

Rita M. Perez, host of the Strategic Travel Entrepreneur Podcast, smiles while wearing a dark sweater and a purple beaded necklace, with a marina and boats in the background.

About your Host, aka Den Mom

Hi there! I’m Rita M. Perez, a Latina and Autoimmune Warrior who has been in the industry since 2010 thanks to my Masters Degree and a trip to Tunisia.

I created Summer Camp at Sea because I kept seeing the same problems. Brilliant travel advisors who are incredible at what they do, worried they’re not attracting enough of the right leads, and when they do, struggling to convert them into the revenue they need to sustain their businesses.

My favorite part of Summer Camp? Creating the ultimate “you can sit with us” community, watching those lightbulb moments turn into real confidence, and seeing how incredible you look in your new content.

I’m also a huge fan of Game of Thrones, The Nightmare Before Christmas, most things nerdy, as well as working on puzzles and paint-by-numbers.

“The biggest bonus? You get to hang out with Rita. Enough said.”

— Alycen King, A King’s Daughter Travel

About your Ship

We’re sailing aboard the stunning Celebrity Beyond, one of Celebrity Cruises’ most beautifully designed ships, with spaces that are honestly a content creator’s dream.

Think floor-to-ceiling windows, a lush rooftop garden, and chic modern interiors that make every corner a backdrop worth filming.

Stateroom Options:

  • Balcony Stateroom: Private outdoor space, incredible natural light, and honestly the best spot to film that “good morning from the Caribbean” Reel.
  • Oceanview Stateroom: A more budget-friendly option for natural light and ocean views.
  • Interior Stateroom: Your comfortable home base for the week, perfect if you plan to spend most of your time in the fun parts of the ship.

Pricing details below.

Solo travelers are welcome and a single supplement applies.

Traveling with someone who is not in the travel industry?

Totally welcome 🙂

Multi level interior of Celebrity Beyond with a central bar, glowing sculptural lighting, and modern lounge seating, showcasing a stylish gathering space for networking and content creation during a travel agent retreat.

What’s Included

  • Pre Summer Camp Zoom Session to set your content and marketing goals before you board
  • Onboard Welcome Event
  • 1 Group Specialty Dining Dinner
  • Basic Wi-Fi package so you can stay connected and post that first piece of content before you even get home (upgrade available)
  • Classic drinks package to keep you responsibly hydrated (upgrade available)
  • Summer Camp at Sea Sessions (photography/videography from yours truly, strategy and action planning, and group brainstorming)
  • Create content as a group throughout the cruise
  • Access to a PhotoCircle album where you can upload and download the content that everyone gets
  • Welcome Bag with Retreat Essentials 🙂
  • Rita onboard as your Retreat Host, Cheerleader, Accountability Partner, and Content Creation Assistant
  • Strategic business coaching, tech support, coworking time, and more!

Select your Cabin

Edge Stateroom with Infinite Veranda

Modern cruise cabin with a large bed, wall mounted TV, and balcony view of the ocean, offering a functional and stylish setting for travel advisor content creation onboard.

$3219.41 per person

(double occupancy)

Single occupancy pricing $6426.41 (prevailing rates; subject to change)

Deluxe Porthole View with Veranda

Spacious cruise suite featuring a bed, sofa seating area, and large window overlooking the sea, designed for both relaxation and content creation during a travel agent retreat.

$3114.41 per person

(double occupancy)

Single occupancy pricing $6140.41 (prevailing rates; subject to change)

Prime Oceanview Stateroom

Cozy stateroom with a neatly made bed, orange accents, and a window bringing in natural light, highlighting restful accommodations during a travel industry retreat.

$2944.41 per person

(double occupancy)

Single occupancy pricing $5696.41 (prevailing rates; subject to change)

Deluxe Inside Stateroom

Bright cruise ship stateroom with a king bed dressed in white linens and an orange runner, with a desk creating a comfortable space for a travel agent retreat at sea.

$2777.41 per person

(double occupancy)

Single occupancy pricing $5442.41 (prevailing rates; subject to change)

Let’s do this….

Real Wins from Real Attendees

  • Wins were clearing down my inboxes, getting some of my CRM email automations complete, taking time to regroup some of my strategies for client trips.
    Terra B.
    Adventures by Terra
  • I recreated my quiz through another platform with the help from others.
    Carri Arman
    Timeless Stones Travel
  • I got to learn how others navigate challenges in their admin processes, collaborate with other TAs and form friendships in which we will be able to support each other.
    Alycen King
    A King’s Daughter Travel
  • Networking. Marketing tips to expand my offer. Falling in love with cruising. ♥️
    Karla F.
    SF Virtual Solutions

What’s NOT Included

White line illustration of an airplane on a teal background, symbolizing travel expenses are not included in the Summer Camp at Sea retreat pricing.

Your Other Travel Expenses

Like air, pre-night hotel (highly recommended), transfers, travel insurance etc.

White line drawing of a shopping bag on a teal background, representing onboard expenses not included in the Summer Camp at Sea retreat.

Onboard Expenses

Like gratuities, spa, merchandise, excursions, etc.

The Bottom Line

You didn’t become a travel entrepreneur to stay broke and invisible.

You started this business to share your expertise, attract dream clients, and yes, to travel 🙂

But you’ve probably figured out by now that posting on social media isn’t enough anymore.

You need to be visible across multiple channels, online and offline. You need content that actually features you, not just the destination. And you need a real plan for what to do with it all so it doesn’t just sit in your camera roll collecting digital dust.

Summer Camp at Sea gives you all of that. Eight days to capture exceptional content of you in the ABC Islands, draft the posts, emails, and pitches you’ll actually send, and build a multi-channel marketing strategy that works, not just on Instagram, but everywhere your right-fit clients are.

You’ll leave knowing exactly what to do, with the content already in hand to do it.

The question isn’t whether you need this.

The question is, how much longer are you going to keep marketing your business like it’s 2018?

Ready to Finally Be Seen?

ABC Islands | June 19-27, 2027 | Celebrity Beyond

Spots are limited to maintain the intimate, collaborative atmosphere that makes Summer Camp so effective.

Sign me up!

FAQ

Summer Camp at Sea is a 2-step process. Step 1 is to submit your application, review the agreement, and pay your registration invoice. Step 2 is to register for your cruise cabin under the group block. Then ta-da, you’ll be working with us aboard SCAS 2027!

You definitely do 🙂 This is to help the cruise line keep track of who is in the group, and the special benefits assigned just to our group. This also helps the groups dept keep track of our meeting space needs.

Summer Camp at Sea 2027 will set sail aboard Celebrity Cruises’ Celebrity Beyond.

I highly recommend that you arrive in Miami, FL at least one day prior to sailing. On that note, I also highly recommend that you purchase travel insurance.

Most definitely! Even though this is a closed loop cruise, having a passport is essential in our industry 🙂

You certainly can 🙂 Your roommate does not need to be a travel advisor. When you apply for Summer Camp at Sea, please specify that you’ll be traveling with someone that won’t be attending Summer Camp. (Guests will not be charged the registration fee. If you would like them to attend the group specialty dinner, we will coordinate payment for that at a later time.)

I got you 🙂 For your retreat registration, I’m happy to break up payments to as many as 4 payments. For your cruise payments, I’m happy to do similar, as long as all payments are completed by the final payment date.

Heck no! While you will be getting a lot of work done, it’s incredibly important to me (and you!) to get some downtime on your own. For the most part, when we’re in port, you’re free from group events, where most time on the ocean will be dedicated to Summer Camp events.

No worries at all! That’s why you’ve got me 🙂 I’m going to be guiding you every step of the way. You may feel a little awkward in the beginning, but you’ll leave a total pro in front of the camera.

Let’s get in touch! Please email me at rita [at] steeryourmarketing [dot] com.