Uncomplicating How Travel Agents Get Clients without the Hobby Vibes

Business Tips for Travel Advisors

see our programs
Woman in oversized sunglasses and a knit hat laughing with her arms open while seated at an outdoor cafe table. Candid business photography moment from a travel agent content shoot.

A Weekly Pep Talk and a Plan for Travel Agents

In each episode, I share the marketing and business strategies I wish someone had told me sooner.

Things like how social media doesn’t have to be the be-all, end-all of marketing, and what we need to be on the lookout for with our always-changing business…I’m talking about you, AI!

I know you’ve got everything within you to be a success at this business, aka bad booty energy 🙂

Start now by listening to the Strategic Travel Entrepreneur Podcast.

Two women smile and chat across a table during a Summer Camp at Sea session, one taking notes with a pen and notebook while the other sits behind an open laptop. They appear relaxed and engaged, with a coffee drink and a decorative mirrored wall in the background.

As featured in

AmaWaterways logo. Featured as a business and marketing educator and content creator for AmaWaterways and the travel advisors and travel agency owners who sell their cruise experiences.
Incentive Connection Travel logo with globe graphic and the text "Family Owned. Celebrating Over 20 Years." Featured as a business and marketing educator for travel professionals.
Host Agency Reviews logo with speech bubble icon. Featured business educator providing travel agent training and marketing education through Host Agency Reviews.
Travefy logo with paper airplane icon. Featured business and marketing educator providing travel advisor training and professional development content.
Nexion Travel Group logo. Featured as a business and marketing educator providing travel agent training and marketing education for travel professionals.
The Travel Institute logo with the text "Since 1964." Featured travel industry educator providing business development and marketing training for travel advisors.
Travel Market Report logo with the tagline "Voice of the Travel Advisor." Featured as a travel marketing expert and business educator for travel advisors.
Windstar Cruises logo with the tagline "180 Degrees From Ordinary." Featured marketing educator supporting travel advisor growth and training.
Rita M. Perez, host of the Strategic Travel Entrepreneur Podcast, smiles while wearing a dark sweater and a purple beaded necklace, with a marina and boats in the background.

About Rita

Hi! I’m Rita a travel industry veteran who is passionate about travel advisors and uplifting our community.

I started my travel agency in 2010, and only realized my full role as a travel entrepreneur in 2018.

I don’t want it to take you as long!

And that’s why I started the Strategic Travel Entrepreneur Podcast in March 2021 🙂

If you’re ready to build a profitable travel business, then you’re in the right place.

get to know me

Best of the Strategic Travel Entrepreneur Podcast

Get my free Travel Agency Calculators!

Three travel advisors walk and laugh along a sunny marina promenade, with luxury yachts and the cruise ship "Star Legend" docked in the background. The vibrant waterfront buildings and hillside setting highlight the allure of coastal travel experiences.

Stop guessing how many leads you need.

You know you want to make more money in your travel business…but how much do you actually need to make? And how many leads will it take to get there?

The free Lead Generation Calculators help you do the math based on your expenses, income goals, and business numbers, so you can stop pulling goals out of thin air and start marketing with an actual target.

Join 400+ travel advisors who’ve already grabbed the calculators.

CALCULATE MY LEAD GOAL

What Listeners and Event Attendees have said…

Detailed testimonial expressing gratitude for a course, noting the hands-on learning and success in planning 75% of a 2024 marketing plan in just two days. Additional praise highlights the value of spreading the workshop over two weeks with group sharing.
Heartfelt message saying Rita is an inspiration and an unknowing mentor, congratulating her and calling the recognition well deserved with celebratory emojis.
Message stating that while Rita focuses on marketing, her wisdom supports far more, crediting her for helping save a travel business and strengthen entrepreneurial systems.
Written description calling Rita M. Perez a pre-eminent marketing maven based in Florida, known for driving transformational change through digital marketing.
Comment from a listener who attended a content creation cruise, saying they hadn’t considered professional images in destinations until Rita’s advice, and calling her wonderful.
Instagram comment thanking @takethehelmvbs for hosting an “AWESOME” event, sharing that the knowledge and education received reinforced a sense of purpose.
Message stating that Rita’s podcasts are inspiring and helpful, especially for someone working at AAA who finds her tips motivating.
Long message expressing appreciation for Rita’s podcast and its clarity, noting multiple “ah ha” moments and unique explanation style compared to other travel advisor podcasts.
Comment complimenting the “Beyond the Bot” session during Prep for Wave Week as the best one yet, with thanks to Rita for the insight.
Text testimonial titled “The Best!” praising Rita for raising the bar with a Travel Institute webinar and sharing valuable, energetic insights that stood out among many average webinars.
Comment stating “Rita M Perez podcast is great and she's so real/honest! Love her podcast,” emphasizing authenticity and value.
Message from a returning participant expressing that their second year attending Prep for Wave Week was just as helpful as the first, praising the wealth of information shared through the event and podcast.
Facebook comment reading “Rita, spending time with you was a GAME CHANGER!!” with love and like reactions underneath.
Message praising Rita’s podcast as a favorite, describing it as feeling like a conversation with a friend and highlighting her knowledge, encouragement, and inspiration.
Testimonial describing how Wave Week transformed burnout into confidence, direction, and a sense of community, calling it “life-changing” and expressing deep gratitude.

Latest Podcasts

**Please note- there are over 250 episodes of the podcast, which you can listen to here. Slowly, but surely, this site will be uploaded with each episode, for your reading pleasure 🙂

Check Out All the Podcasts!