Estimated Reading Time: 7 minutes The biggest mistake in your travel agency marketing plan? You’re waiting for clients to find you. After over 15 years as a travel advisor and years of building both my travel agency specializing in cruise retreats and this podcast for travel advisors, I can tell you that passive attraction doesn’t…
Estimated Reading Time: 10 minutes The travel marketing landscape has shifted a lot throughout the years, and if you’re still relying on generic content and hoping your social posts will magically attract clients, you’re going to struggle. The solution? Get back to basics with owned channels like email and webinars, create hyper-specific content that speaks…
Estimated Reading Time: 12 minutes I had one of those lightbulb moments recently when I was chatting with the Director of Integrated Marketing at AmaWaterways. She mentioned something that changed how I think about some marketing channels- Pinterest isn’t social media. It’s a search engine. And then, almost like the universe was sending me a…
Estimated Reading Time: 7 minutes If you’re a travel advisor wondering how to get found online without spending hours on social media, I have great news. The answer isn’t another Instagram reel or TikTok trend, though I do love me some reels 🙂 It’s something you probably already have but aren’t fully using- your Google…
Estimated Reading Time: 10 minutes If you don’t have clients, you don’t have a business. Period. I spent years being consistent on social media, posting regularly, doing all the things we’re told we’re supposed to do. And while I was building visibility, new clients weren’t flooding in. You want to know what changed everything? When…
Estimated Reading Time: 8 minutes If you’re a travel advisor struggling to come up with consistent content that actually drives bookings, I get it. I’ve been there sending random emails about whatever destination caught my eye that week, posting on social media without a real strategy, and wondering why my content wasn’t converting. But after…
Estimated Reading Time: 11 minutes The best travel advisors don’t just book trips. They build relationships that last years, even decades. I learned this firsthand during my conversation with Charles Sylvia, a former seven-figure cruise specialist who now serves as Vice President of Industry and Trade Relations with CLIA. His approach to client relationship skills…
Estimated Reading Time: 9 minutes Richard Fain (affiliate link) of Royal Caribbean International recently shared something that should make every travel advisor sit up and pay attention: bookings are increasing (originally published in 2021, but still accurate today), but they’re going direct instead of through travel advisors. His message was clear- we need to do…
Estimated Reading Time: 7 minutes If you’re a travel advisor feeling stuck, posting on social media without results, or wondering why your business isn’t growing the way you hoped, you’re probably skipping important steps in the travel customer journey. And trust me, I’ve been there. After over ten years as a travel advisor and navigating…
Estimated Reading Time: 12 minutes You’ve invested in building a beautiful website for your travel business. Maybe you even hired a designer, spent hours picking the perfect photos, and crafted what you thought was compelling copy. But here’s the problem… no one’s finding it. I get it. I’ve been there. For at least a year,…
Estimated Reading Time: 7 minutes Look, I get it. You open Instagram, stare at the blank screen, and think “I should probably post something today.” Then you scramble for a photo, write a caption, hit share, and hope something magical happens. Spoiler alert: it usually doesn’t. Here’s what I’ve learned after over ten years in…
Estimated Reading Time: 5 minutes When I originally recorded this episode a few years ago, we were in the heart of Hispanic Heritage Month. And if you haven’t met me before or couldn’t already tell, I’m Hispanic, so this month holds a special place in my heart. My roots trace back to Puerto Rico, and…
Estimated Reading Time: 11 minutes Need clients? Don’t we all 🙂 Here’s what I’ve learned after over ten years in this industry- understanding how to get clients for travel agency businesses isn’t just about posting on social media. It’s about having a complete visibility strategy that puts you in front of the right people, in…
Estimated Reading Time: 8 minutes What I’ve been noticing lately as I scroll through social media? So many travel advisors are talking about themselves, whether it be their certifications, expertise, amazing services, but they’re missing the most important question their potential clients are asking- Why should I care? If you’re struggling with how to get…
Estimated Reading Time: 6 minutes If you’re a travel entrepreneur wondering whether investing in professional branding photos is worth it, let me be super clear… it absolutely is. As someone who’s been in the travel industry for over ten years, I can tell you that having a brand photographer capture your authentic self has become…
Cookies and other tech tools help us personalize your visit, improve our marketing, and gather useful insights. By clicking ‘Accept’, you agree to the storing of cookies on your device. For more info, feel free to read our Privacy Policy.