Arched logo with stylized blue waves and two star shapes beside the words "Prep for Wave Week." The tagline reads "STEERING YOU TO NEW BUSINESS," identifying the travel advisor event and its focus on growing new business.

A 4-day virtual event for travel advisors who refuse to go into Wave Season scattered and unprepared

September 21-24, 2026

Save My Seat!

With special thanks to

Our Premier Partners

FyndTravel logo featuring a stylized speech bubble and location pin icon above the brand name "FyndTravel." FyndTravel is an events and resources directory that helps travel agents discover education, networking opportunities, and industry tools.
Logo displaying the words "WITH Stephanie CANNON." Stephanie Cannon helps travel advisors build profitable businesses through financial education, including QuickBooks, taxes, bookkeeping, and business strategy.
Circular logo displaying the words "Cruise Business Blueprint." Cruise Business Blueprint helps travel advisors sell more cruises with an all-in-one business training and resource program.
Orange "globe thrivers" logo with a location pin and navigation arrow symbol. Globe Thrivers helps travelers turn travel inspiration into personalized itineraries and book trips independently or with a travel advisor.

Now’s the perfect time to start prepping for Wave Season before getting stuck in the stress of the holiday season.

Without having to…

  • Do it by yourself
  • Feel overwhelmed by all the options
  • Wait until the very end of the year to even get started

It can’t wait, because the holidays will be here at the snap of a finger, and you’re missing the sigh of relief knowing your 2027 Wave Season plan is already set before the turkey goes in the oven.

Two travel industry professionals walking through a historic Barcelona street. This image represents the collaboration, confidence, and preparation travel advisors need to maximize Wave Season opportunities and grow their business.

Which is why you’re invited to the 6th annual

Prep for Wave Week

The 4-day event for travel advisors who are ready to tackle their wave season strategy and planning.

  • I found myself taking notes constantly…

    I have to say, this workshop completely exceeded my expectations! Every single speaker brought something valuable to the table – I was honestly impressed by how consistently high-quality the content was. Usually with these events, you get a few standout sessions and some filler, but not here. I found myself taking notes constantly. Thanks for putting together such a solid lineup of speakers. This was time well spent.
    Cheryl M.
    Lucido Luxury Travel

  • I know what areas I really need to hone in…

    I’m feeling more confident going into [the new year] and know what areas I really need to hone in order to have a successful year.
    Haley A.
    Chateau & Shore Travel

  • I feel like I can make a plan after Wave Week to actually scale my business…

    I feel that after Wave Week I now have a community that I was lacking. I did not feel that I knew how to get the training or support that I needed as a travel business owner prior to Wave Week, and since, I feel like I have a better sense of direction and I understand the areas that I need to improve in. I feel like I can make a plan after Wave Week to actually scale my business and I’m not just throwing noodles at the wall, so to speak. Thank you for putting on such a wonderful event. I look forward to next year!
    Ami W.
    Non Stop To Paradise

  • I am motivated to do more to get…where I want it to be…

    I am motivated to do more to get my business to where I want it to be. All of the presentations were very beneficial to me.
    Vernita P.
    TravelStateOfMind

  • Prep for Wave Week was like taking Vitamin B12…

    Thanks Rita! Prep for Wave Week was like taking Vitamin B12 – I felt very energized by the end of the week and I will go back to a couple of modules for sure.
    Marilyn M.
    Expedia Cruises Rosedale

  • I love the sense of community it gives…

    Rita…you are so great putting this content out for advisors. I love the sense of community it gives a business that is mostly home based!
    Gail H.
    All Seasons Travel

  • I have a much clearer understanding of what I need to do to set myself up for success…

    I feel motivated and excited to get my systems, processes, automations and marketing set up and organized by the end of the year. I feel like I have a much clearer understanding of what I need to do to set myself up for success. I can make actionable goals with clear steps to reach them.
    Brianna C.
    Elevate Signature Travel

WHEN

Calendar icon for information about when Prep for Wave Week takes place.

Virtual Summit is happening from September 21-24, 2026

WHERE

Computer monitor icon for information about where Prep for Wave Week is held.

The summit is 100% online, so you can join from anywhere

WHO

Microphone icon for information about who is speaking at Prep for Wave Week.

Expert speakers who are ready to share what’s working NOW

Tickets start at just $0 thanks to our Partners!

Want to take more action? Upgrades are available!

Get your Ticket Here!

THESE POWERHOUSE SESSIONS WILL HELP YOU CONFIDENTLY GO INTO WAVE SEASON WITHOUT THE OVERWHELM OF LAST-MINUTE PREP

Introducing our incredible speakers for

Prep for Wave Week

DAY 1: Essentials

Julie Costa smiles while seated indoors wearing a navy patterned blouse and silver hoop earrings. Julie is a Master Business Hypnotherapist and NLP Trainer who helps business owners overcome limiting beliefs, strengthen their money mindset, and achieve greater business success through subconscious reprogramming.

Julie Costa

Julie Costa

Smash Limiting Beliefs and Rewire your Mind for Wave Season Success

Stephanie Cannon, a CPA and financial strategist for travel professionals, sits smiling with a coffee mug in a stylish lounge, representing expert financial support for travel advisors looking to organize their systems and build sustainable income.

Stephanie Cannon

With Stephanie Cannon

Tax Essentials for Travel Advisors

Tom Carpenter, a travel advisor and travel industry attorney, smiling and wearing a light blue shirt and a dark blazer, with a dark background.

Tom Carpenter

Carpenter Law Group

The Latest in Fraud and Scams as a Travel Agency Owner

Featured Study Hall Co-Host

TBD

DAY 2: Operations

Dee Beck smiles outdoors in a green top with a softly blurred natural background behind her. Dee Beck is a Trello expert who helps travel agents organize workflows and streamline their businesses.

Dee Beck

Elevated Travel by Dee

The One Free Tool Every Travel Advisor Needs To Survive Wave Season

Dana Zificsak smiles while seated on a green chair, wearing a plaid blazer and jeans in a cozy indoor setting. Dana is a marketing educator for travel agents and the owner of a travel agency specializing in gluten-free travel.

Dana Zificsak

Guts Grit Goals

Understanding Travelers with Special Dietary Needs and How to Help Them

Erin Erdos smiles while seated in a high-backed chair, holding a black mug that reads "Harry Potter" with the Deathly Hallows symbol. Erin Erdos is a systems and operations expert who helps travel advisors create efficient processes and scalable businesses.

Erin Erdos

Travel Biz Boss

Creating a Client Experience that is Repeatable and Scalable

Featured Study Hall Co-Host

TBD

DAY 3: Marketing

Kyla Daisy smiles while holding an open laptop and wearing a black blazer and sequined pants against a dark paneled wall. Kyla Daisy is a social media expert who helps travel agents grow their businesses through engaging online content.

Kyla Daisy

The Social Passport

Editing for Social Media: Turn Raw Travel Footage into Scroll-Stopping Content

Krystle smiles while standing in front of dark double doors, wearing a black sleeveless top and light-colored pants. Krystle is a social media and email marketing strategist who helps travel agents grow their businesses through effective content and email campaigns.

Krystle Straub

Krystle Straub

The Email Strategy for Re-Engaging with your Email List Before Wave Season

Dina Farmer smiles while sitting on a sunny beach, wearing a white sun hat and a yellow patterned sleeveless dress, with sand dunes and beachfront buildings in the background. Dina is the founder of Spectrum Getaways, a travel agency specializing in vacations designed for neurodivergent families.

Dina Farmer

Spectrum Getaways

How to Be a Guest on Podcasts and Virtual Events to Increase your Visibility

Featured Study Hall Co-Host

Kristin Richards

Kristin Richards smiles at a desk with a laptop and coffee mug, with a framed travel-inspired print and green plant in the background. Kristin Richards is a branding and marketing expert who helps travel advisors build memorable brands and attract ideal clients.
Logo displaying the words "IN FLOW design co." In Flow Design Co. provides website design, branding, social media templates, and email templates for travel agents.

DAY 4: Sales

Rita M. Perez, host of the Strategic Travel Entrepreneur Podcast, smiles while wearing a dark sweater and a purple beaded necklace, with a marina and boats in the background.

Rita M. Perez

Steer Your Marketing

Planning your Sales by Working Backwards

Michelle Woodson Howell smiles at the camera while wearing glasses and a turquoise sleeveless top, with her hands clasped together in front of her. Michelle is the founder of MH Signature Journeys and specializes in helping travel advisors plan and grow successful group travel experiences.

Michelle Woodson Howell

MH Signature Journeys

Finding Group Leaders for Joint Venture Partnerships

Sam smiles while seated outdoors with tropical greenery in the background, holding a coffee cup. The image includes the text "NOMAD COPY AGENCY." Sam is a copywriter who uses sales psychology to help service providers launch group programs, new offers, and rebrand their websites with copy that converts.

Samantha Burmeister

Nomad Copy

Copywriting that Sells your Next Trip or Group

Featured Study Hall Co-Host

Shir Ibgui

Shir Ibgui stands with her arms crossed in a modern office wearing a black turtleneck and looking at the camera. Shir is the founder and CEO of Globe Thrivers, a travel planning platform that combines AI with recommendations from travel creators and advisors.
Orange "globe thrivers" logo with a location pin and navigation arrow symbol. Globe Thrivers helps travelers turn travel inspiration into personalized itineraries and book trips independently or with a travel advisor.

As featured in

AmaWaterways logo. Featured as a business and marketing educator and content creator for AmaWaterways and the travel advisors and travel agency owners who sell their cruise experiences.
Incentive Connection Travel logo with globe graphic and the text "Family Owned. Celebrating Over 20 Years." Featured as a business and marketing educator for travel professionals.
Host Agency Reviews logo with speech bubble icon. Featured business educator providing travel agent training and marketing education through Host Agency Reviews.
Travefy logo with paper airplane icon. Featured business and marketing educator providing travel advisor training and professional development content.
Nexion Travel Group logo. Featured as a business and marketing educator providing travel agent training and marketing education for travel professionals.
The Travel Institute logo with the text "Since 1964." Featured travel industry educator providing business development and marketing training for travel advisors.
Travel Market Report logo with the tagline "Voice of the Travel Advisor." Featured as a travel marketing expert and business educator for travel advisors.
Windstar Cruises logo with the tagline "180 Degrees From Ordinary." Featured marketing educator supporting travel advisor growth and training.

Prep for Wave Week is for…

Number one icon representing action takers seeking clarity and direction for the year ahead.

Action-Takers ready for a lighthouse of clarity

Number two icon representing goal keepers who want to plan early and prepare for future success.

Goal KEEPers looking to plan the new year early

Travel Advisors ready to hone in on their business skills

DON’T MISS THIS ACTION-PACKED WEEK FULL OF EXPERT, MEATY TRAININGS TO HELP YOU PREPARE FOR THE 2027 WAVE SEASON!

What Previous Attendees and Podcast Listeners have said…

Detailed testimonial expressing gratitude for a course, noting the hands-on learning and success in planning 75% of a 2024 marketing plan in just two days. Additional praise highlights the value of spreading the workshop over two weeks with group sharing.
Heartfelt message saying Rita is an inspiration and an unknowing mentor, congratulating her and calling the recognition well deserved with celebratory emojis.
Message stating that while Rita focuses on marketing, her wisdom supports far more, crediting her for helping save a travel business and strengthen entrepreneurial systems.
Written description calling Rita M. Perez a pre-eminent marketing maven based in Florida, known for driving transformational change through digital marketing.
Comment from a listener who attended a content creation cruise, saying they hadn’t considered professional images in destinations until Rita’s advice, and calling her wonderful.
Instagram comment thanking @takethehelmvbs for hosting an “AWESOME” event, sharing that the knowledge and education received reinforced a sense of purpose.
Message stating that Rita’s podcasts are inspiring and helpful, especially for someone working at AAA who finds her tips motivating.
Long message expressing appreciation for Rita’s podcast and its clarity, noting multiple “ah ha” moments and unique explanation style compared to other travel advisor podcasts.
Comment complimenting the “Beyond the Bot” session during Prep for Wave Week as the best one yet, with thanks to Rita for the insight.
Text testimonial titled “The Best!” praising Rita for raising the bar with a Travel Institute webinar and sharing valuable, energetic insights that stood out among many average webinars.
Comment stating “Rita M Perez podcast is great and she's so real/honest! Love her podcast,” emphasizing authenticity and value.
Message from a returning participant expressing that their second year attending Prep for Wave Week was just as helpful as the first, praising the wealth of information shared through the event and podcast.
Facebook comment reading “Rita, spending time with you was a GAME CHANGER!!” with love and like reactions underneath.
Message praising Rita’s podcast as a favorite, describing it as feeling like a conversation with a friend and highlighting her knowledge, encouragement, and inspiration.
Testimonial describing how Wave Week transformed burnout into confidence, direction, and a sense of community, calling it “life-changing” and expressing deep gratitude.

WHAT’S INCLUDED IN YOUR TICKET:

Special thank you to all our Event Partners for helping us keep this event as accessible as possible.

Free ticket

$0​

Access the education and swag bag

• 12 Recorded Expert Sessions, including one from yours truly

• Virtual Trade Show to learn more about brands/tools who can support your 2027 Wave Season plan

• Virtual Swag Bag with goodies to build your business

let’s do this!

study hall pass

$39

Everything in the Free Ticket, plus bonus live sessions to be in proximity with the experts, meet your peers, and get all your questions answered

• Study Hall Pass ($59 if purchased separately). Includes Live 1-Hour Peer Mastermind Zoom Sessions with a special guest co-host from 3-4pm EST, every day of Prep for Wave Week (Mon-Thurs; 4 Sessions Total; Sessions will be recorded.)

• Virtual Networking Session with the Partners and Speakers of this year’s event

• Virtual Trade Show Mixer with select Partners to learn more about what they do and/or ask questions

• A Private Podcast Feed, so you can listen to all the sessions on the go and at your leisure

• Prep for Wave Week To-Do List with the Top 3 Action Steps from each recorded session

• Opportunity to win some fun prizes for taking action

Ready to take action!

study hall + plan your year workshop

$119

Everything in the Study Hall Pass, plus a ticket to my annual 2-Day Planning Workshop to create and implement your marketing plan for 2027

• Plan Your Year Workshop ($159 if purchased separately). Start 2027 with a mapped out marketing plan. You’re going to get clear on your income goal, to create your sales plan, to brainstorm your marketing strategy to make those sales and income actually happen next year. This action-taking workshop, is scheduled for October 29-30, 2026 from 3-5:30pm EST, both days. You will receive access to the recordings if you can’t make it live, as well as a virtual workbook and Google Sheets to help with planning.

• Bonus Implementation Day (November 18, 2026 from 3-5pm EST) to start putting the plan you create to paper)

I want to plan it all!

About your Host

Hi there! I’m Rita M. Perez, a Latina, Autoimmune Warrior, and TV and Movie Nerd, who has been in the business since 2010 thanks to my Masters Degree and a trip to Tunisia.

I’ve been exactly where you are–loving travel, but confused and overwhelmed with running a business. And also duped by the lies other “coaches” told me about it.

And that’s exactly why I created Prep for Wave Week- to give you access to incredible experts both in and out of the industry that can provide masterful insights on the ACTUAL things that can help and change your business.

You’re not gonna wanna miss this!

Rita M. Perez, host of the Strategic Travel Entrepreneur Podcast, smiles while wearing a dark sweater and a purple beaded necklace, with a marina and boats in the background.

Questions? Fire away…

The summit sessions are specifically recorded with travel advisors and agency owners in mind. I believe that travel suppliers, coaches, tour operators, and other travel entrepreneurs could also find value in the event.

Thanks to our incredible event partners, you can join Prep for Wave Week for free.

If you’d like to network and interact more with the partners, speakers, and your peers, as well as have additional resources and be eligible for giveaways, you’ll want to sign up for the Study Hall Pass which is $39 at sign up, or $59 separately.

If you’d like to take action by creating and starting to implement your 2027 marketing plan, then be sure to get the All Access Pass for $119 at sign up. The Plan Your Year Workshop is $159 if purchased separately.

Yep! The sessions are recorded and will be available passed the live event dates for you to access and re-watch.

There are 3 pre-recorded sessions every day from Mon-Thurs. You can start any of the sessions at your leisure as soon as the daily sessions go live.

For Study Pass holders, you’ll also get daily live Study Hall session from 3-4pm EST Mon-Thurs of the event, as well as live Partner and Speaker Networking happening on Tues, September 15 from 3-4pm EST, and Trade Show Roundtables on Thurs, September 17 from 3-4pm EST.

Recordings will be available for Study Hall Sessions, but not for Networking and Roundtables.

Yes! The Friday before the event starts, a Welcome Video will be emailed to all attendees to help walk you through the event platform. This will also be available in the portal if you register later on.

Yes! The platform the videos are hosted in, YouTube, will auto-generate captions. There are also AI-generated transcripts available by request for reading. Please excuse any errors that might be present, in advance.

Due to the digital nature of the summit and the corresponding add ons, no refunds will be offered.

Great! Feel free to message me at rita@steeryourmarketing.com for another question not listed here.