Travel Industry Expert | Marketing Strategist | Podcast and Event Host

Smiling woman sits at a desk holding a pink and black microphone, speaking confidently during a virtual recording. She wears a navy blazer and white blouse, with a whiteboard and desk lamp in the background, capturing her in action as a travel industry expert, marketing strategist, and podcast host.

I’m Rita M. Perez – a business and marketing strategist for travel advisors who turns industry noise into clarity and action.

As the founder of Marketing Business School, Cruise Content Library, and creator of the annual Prep for Wave Week event, I help travel professionals build smarter, more sustainable businesses through practical strategy, community, and systems that actually work.

I’m also the host of the Strategic Travel Entrepreneur Podcast, where I teach travel advisors about the business owner side of running a travel agency. The podcast reaches approximately 4,000 listeners monthly and over 80,000 total downloads.

With credentials including MCC, CTA, and VTA, and membership in ASTA, CLIA, and The Travel Institute’s Professional Educator Program, I bridge the gap between inspiration and execution. My programs and trainings are designed for travel professionals who want more than motivation; they want a plan.

Through my events, podcast, and digital programs, I’ve helped thousands of travel advisors refine their systems, generate consistent leads, and confidently market their expertise.

I’m available for keynotes, workshops, and panels (in-person or virtual) on:

  • AI for Marketing Your Travel Agency
  • Content Creation and Repurposing for Travel Advisors
  • Lead Generation and Visibility Strategies
  • Building Your Sales Funnel

What to Expect

When I speak, I deliver practical, tangible strategies in real words; no marketing jargon or pie-in-the-sky theory. My sessions are grounded in real-world application and designed to inspire action, not just ideas.

I bring warmth, candor, and out-of-the-box thinking to every presentation, creating an experience that’s both engaging and immediately implementable.

Book Me to Speak

Looking for a speaker who can deliver clarity, strategy, and actionable insights for travel advisors?

Please reach out via rita [at] steeryourmarketing [dot] com. I would love to hear from you!

Speaking Topics

AI for Marketing Your Travel Agency

  • AI essentials and best practices
  • AI for content creation and repurposing
  • Prompting tips
  • Staying visible online despite how people now search with AI

Content Creation and Repurposing

  • Macro vs micro content
  • Creating content that actually helps your client
  • Taking better photos and videos in destination
  • Capturing content for years to come

Lead Generation and Visibility Strategies

  • Utilizing LinkedIn to generate and connect with leads
  • How and where to network and expand your business reach
  • Do’s and don’ts of relationship building
  • Events to promote your travel business

Building Your Business Sales Funnel

  • Creating your marketing matrix
  • Planning your sales by working backwards
  • Social media sales funnel
  • Steps through the sales funnel
Screenshot of a Zoom workshop with travel advisors, showing a grid of participants, some with cameras on, others represented by profile photos or initials. The image captures a virtual training workshop by Rita M. Perez, reflecting active engagement within the travel advisor community.

What Event Organizers & Attendees Are Saying

Screenshot of a written testimonial praising a recent appearance on Master Advisor, thanking the speaker for sharing valuable knowledge with Travel Market Report’s readers.
Detailed testimonial expressing gratitude for a course, noting the hands-on learning and success in planning 75% of a 2024 marketing plan in just two days. Additional praise highlights the value of spreading the workshop over two weeks with group sharing.
Heartfelt message saying Rita is an inspiration and an unknowing mentor, congratulating her and calling the recognition well deserved with celebratory emojis.
Message stating that while Rita focuses on marketing, her wisdom supports far more, crediting her for helping save a travel business and strengthen entrepreneurial systems.
Written description calling Rita M. Perez a pre-eminent marketing maven based in Florida, known for driving transformational change through digital marketing.
Comment from a listener who attended a content creation cruise, saying they hadn’t considered professional images in destinations until Rita’s advice, and calling her wonderful.
Instagram comment thanking @takethehelmvbs for hosting an “AWESOME” event, sharing that the knowledge and education received reinforced a sense of purpose.
Message stating that Rita’s podcasts are inspiring and helpful, especially for someone working at AAA who finds her tips motivating.
Long message expressing appreciation for Rita’s podcast and its clarity, noting multiple “ah ha” moments and unique explanation style compared to other travel advisor podcasts.
Comment complimenting the “Beyond the Bot” session during Prep for Wave Week as the best one yet, with thanks to Rita for the insight.
Text testimonial titled “The Best!” praising Rita for raising the bar with a Travel Institute webinar and sharing valuable, energetic insights that stood out among many average webinars.
Comment stating “Rita M Perez podcast is great and she's so real/honest! Love her podcast,” emphasizing authenticity and value.
Message from a returning participant expressing that their second year attending Prep for Wave Week was just as helpful as the first, praising the wealth of information shared through the event and podcast.
Facebook comment reading “Rita, spending time with you was a GAME CHANGER!!” with love and like reactions underneath.
Message praising Rita’s podcast as a favorite, describing it as feeling like a conversation with a friend and highlighting her knowledge, encouragement, and inspiration.
Testimonial describing how Wave Week transformed burnout into confidence, direction, and a sense of community, calling it “life-changing” and expressing deep gratitude.
Logos of travel industry companies including Travefy, Nexion Travel Group, Host Agency Reviews, AmaWaterways, Windstar Cruises, Travel Market Report, and The Travel Institute, where the Strategic Travel Entrepreneur Podcast and/or host, Rita M. Perez, has been featured on.

See my full list of speaking and press features at https://strategictravelentrepreneurpodcast.com/press.

Event & Destination/Experience Content Creation

I also provide social media content creation services for travel brands, experiences, cruise lines, destinations, and industry events. I capture high-quality b-roll footage and photos that marketing teams can use for Reels, TikToks, promotional content, testimonials, and future marketing projects.

For travel brands and their teams, I offer in-destination content training that combines webinar preparation with boots-on-the-ground instruction, teaching your team or travel advisor partners how to capture compelling content while traveling.

Content packages typically include raw b-roll and photos ready for your team to edit, with edited clips available as part of a negotiable package.

For Conferences & Retreats

For industry events like conferences or retreats, I’m available for any combination of speaking, content creation, and podcasting. I can interview leaders and speakers at your event and broadcast the conversations on the Strategic Travel Entrepreneur Podcast, giving your event and speakers additional exposure to thousands of travel industry professionals.

Inquire About Content Creation Services

Interested in content creation or podcast interviews for your event or brand?

Please reach out via rita [at] steeryourmarketing [dot] com. Looking forward to hearing from you!