Marketing

Estimated Reading Time: 5 minutes I used to fight networking SO hard. But having clear business networking goals completely transformed my travel business and opened doors I never even knew existed. After over ten years as a travel advisor, I can tell you that the relationships you build are what get you everywhere in this…

Estimated Reading Time: 7 minutes Let’s talk about travel agency branding, friends. Because I’m knee-deep in my second rebrand right now, and holy cannoli, am I doing things differently this time around. Here’s the thing… if you’re sitting there thinking you need a new logo or feeling like your brand just isn’t working anymore, this…

Estimated Reading Time: 8 minutes You know that nagging feeling you get when everyone’s talking about “content” and you’re nodding along, but secretly wondering what the heck it actually means for your travel business? Yeah, I’ve been there too. After over ten years as a travel advisor and now helping fellow travel entrepreneurs through my…

Estimated Reading Time: 7 minutes As travel advisors, we’re all facing the same frustrating challenge—how do we cut through the digital noise to actually reach our clients? After 10+ years in the travel industry, I’ve watched social media algorithms make it increasingly difficult to be seen. Sound familiar? I’ve been exactly where you are, desperately…

Estimated Reading Time: 8 minutes In today’s digital-dominated landscape, savvy travel entrepreneurs are rediscovering a powerful marketing channel that delivers exceptional results. While competitors battle for attention in overcrowded online spaces, forward-thinking business owners are leveraging the distinctive advantages of print marketing to create meaningful connections with clients. That’s right – in an age where…

Estimated Reading Time: 6 minutes If you’ve been wondering how to stand out in the crowded travel industry, podcasting in business might be your answer. As a travel advisor for over 10 years, I’ve discovered that podcasting is not just another marketing channel—it’s a relationship builder that offers unmatched deliverability and connection with your ideal…

Estimated Reading Time: 4 minutes I had the great pleasure of sitting down with Shannon Cunningham, an experienced travel advisor, entrepreneur, and mentor to chat about the perfect addition to your B2C Marketing Funnel. Over her extensive career, Shannon has mastered the art of engaging audiences through a virtual live stream, transforming her travel business…

Estimated Reading Time: 6 minutes Did you know that public speaking can be a powerful tool for growing your travel business? Whether you’re a travel advisor, tour operator, or destination specialist, speaking engagements can help you attract clients, build credibility, and make a lasting impact in your industry.   Mary Cravets, a renowned speaker and…